An ILA Leadership Perspectives Webinar

The Power of Framing: Challenging the Language of Leadership

Presenters: Gail Fairhurst

Date: 18 May 2011

Please note: Due to an error, only the second half of the webinar recording is available. We apologize for any inconvenience this may cause.


The Power of Framing shows leaders and managers how to tap into the power of language so they can persuade effectively and communicate credibly in today’s business environment. Through framing we define the meaning of “the situation here and now.” Are we in a “crisis”? Is this situation merely “a cause for concern”? Should we be on “red-alert”? These are examples of how we frame the situations we face. When we connect with others through our framing, we shape reality. What’s more, if we “manage meaning” when others are unable, we emerge as leaders.

In this webinar Gail Fairhurst draws examples from business, politics, sports, academia, and the arts to bring the concept of framing to life as an everyday communication skill.

Outcome of Attending

  • understand a truly communication-based view of leadership
  • discover how leaders shape context through their framing
  • assess your framing style along with its strengths and challenges
  • learn three powerful techniques to improve your framing

Speaker Information

Gail Fairhurst
Gail Fairhurst, Ph.D., is a professor of communication at the University of Cincinnati, USA. A Fulbright Scholar, Fellow of the International Communication Association, and Associate Editor for the journal Human Relations, Gail has published over 60 articles in communication and management journals, including Communication MonographsManagement Communication QuarterlyAcademy of Management JournalAcademy of Management Review, and Organization Science, as well as several book chapters, most recently in the Sage Handbook of Leadership and the Sage Handbook of Organizational Discourse. She is the author of two other books, including Discursive Leadership: In Conversation with Leadership Psychology (Sage, 2007) and The Art of Framing: Managing the Language of Leadership (Jossey-Bass, 1996), both award-winning. She has also received “Article of the Year” awards from both the International Communication Association and the National Communication Association.

In addition to her university research and teaching, she has been a process consultant, trainer, and executive coach for Procter & Gamble, Kroger, Merrill Lynch, McDonald’s, Boeing, State Farm Insurance, General Electric, and the U.S. Air Force, among others. She was also head of the Department of Communication at the University of Cincinnati for five years and has held visiting appointments at Procter & Gamble, Copenhagen Business School (Denmark) and Lund University (Sweden).