with Sam Smith
Note: This webinar will be offered at two different times. The content will be the same in each.
Cost: Free to ILA Members; $9.95 for non-members.
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- 19 February 2025, 11:00AM - 12:00 PM EST (UTC-5)
- 19 February 2025, 4:00-5:00 PM EST (UTC-5)
Bestselling leadership book? Thought leader status? So what? Did it actually make a difference? Using the Kansas Leadership Center’s bestselling book, When Everyone Leads, as a case study, this webinar will weave together elements of strategic communications, marketing, leadership, and education, to discuss the purpose, value, and limits of thought leadership. Smith will also incorporate evaluation research on KLC’s programs measured against their aspirations for impact.
By attending this webinar, participants will
- Understand the purpose of thought leadership as a content strategy
- Be better able to assess the strategic value of thought leadership
- Learn to recognize the limits of thought leadership as a content strategy
- Consider how a strategic approach to thought leadership could apply to participants’ own individual or institutional context to expand audiences and create greater impact in leadership education and practice.
Director of Communications for the Kansas Leadership Center, Sam Smith is a communications, public relations, and marketing leader with expertise in arts, higher education, leadership, and nonprofit administration.
He has served as lecturer in the School of Digital Arts at Wichita State University and as an appointee to the City of Wichita’s Cultural Funding Committee. He received a 2024 Marketing Award from the Wichita Business Journal.
He earned a B.A. in classical languages and history from USC and an M. Phil. in classics from King’s College, Cambridge University, with further graduate work at Stanford University.
