An ILA Leadership Perspectives Webinar

Leadership Is Half the Story

Leadership is Half the Story Bookcover

Presenters: Marc Hurwitz and Samantha Hurwitz

Date: 27 May 2015

Visit Amazon or your favorite bookstore to buy the book on which this webinar is based.


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Join Marc and Samantha Hurwitz in this Leadership Perspectives webinar as they share new ideas and practical advice from their important new book Leadership is Half the Story: A Fresh Look at Followership, Leadership and Collaboration. Their insights will change how you research and how you think about workplace roles.

Outcome of Attending

  • View an integrated model that treats leadership and followership as complementary roles, and learn why that changes how we study both
  • Gain practical techniques to evolve their own leadership development programs
  • Explore research and case studies showing how followership development has had significantly positive results, and why it is crucial for personal and organizational success
  • Learn useful tips for advancing the leadership and the followership skills of the organizations they work with and within

Can you imagine a choreographer training only one dancer to lead while his or her partner sits in the lobby staring at the wall? It’s unthinkable, yet this happens all the time within organizations. Half the partnership is missing.  Join Marc and Samantha to learn the other half of the story — that it takes both, leadership and followership, to get the best results.

Preview the book this webinar is based on and learn more about the authors at

Speaker Information

Marc Hurwitz and Samantha Hurwitz

Marc Hurwitz is Co-Founder and Chief Insight Officer of FliPskills. He holds a Ph.D. in cognitive neuroscience and an MBA, which he combines with many years of corporate, executive, and entrepreneurial experience in T&D, HR, marketing, and entrepreneurship. He serves on the faculty at the Conrad Centre for Business, Entrepreneurship and Technology at the University of Waterloo and has been recognized with numerous awards for teaching, academics, speaking, training, acting, and poetry. Marc is known for being engaging, interesting, and super insightful.

Samantha Hurwitz is Co-Founder and Chief Encouragement Officer of FliPskills. She is a leadership and followership coach, consultant, trainer, and writer with 25 years corporate and entrepreneurial experience, including nine at the executive level as Controller of a six billion dollar per year organization, an IT executive with a $50 million project portfolio, and the Chair of a Strategic Talent Management program. She enjoys helping people have those “aha” and “ahhh” moments. Sam is known for being uniquely positive, practical, and perceptive!