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Book Buzz from The International Leadership Association 2022 Global Conference. Author Joann Keyton discusses her book Culture 2.0: The Intersection of National and Organizational Culture.
This edited volume brings new ideas to the study of national culture and organizational culture as it explores their naturally existing intersections. These intersections can be difficult to identify and study, as national culture changes generationally whereas organizational culture can change relatively quickly based on leadership change, product innovation, and new uses of technology. To reconsider both national culture and organizational culture, and their interdependencies, scholars were invited to a workshop funded by the U.S. Army Research Institute. This book evolved from two days of discussions and reflections. This book reflects and integrates the contributions of over 1,000 academics across the social science and management disciplines as they reconsider cultural definitions, theories, and methodologies; explore the purposes, functions, and influences of culture; and reveal the influences of communication, language, leadership, and technology on cultural change.
Joann Keyton is Distinguished Professor Emerita in Communication at North Carolina State University.