An ILA Leadership Perspectives Webinar

Video Tools, Tactics, Know-How – Optimizing Organizational Storytelling for Leadership, Change & Engagement Efforts

Presenters: Jason Fararooei and Kim Weller

Date: 14 July 2015


Requires Member Login.
Not a member?
Join today!

Today’s stakeholders expect to be engaged with compelling visual narratives. Digital storytelling with video is growing in popularity as a means to build community and engagement, foster learning and performance improvement, and drive change initiatives.

In this webinar, attendees learn best practices associated with creating videos and media to showcase their organization’s compelling stories.

From no budget to some budget and beyond, learners at all skill levels receive easy to implement tactics, storytelling strategies, and the broad based knowledge of video production equipment needed to capture and produce high quality visual narratives.

Practitioners and leaders will leave this webinar ready to produce their own digital stories today.

Outcome of Attending

  • Learn about the power of stories for engagement and influence.
  • Gain strategies for creating engaging internal and external messaging in the form of organizational stories.
  • Explore best practices for incorporating organizational stories into learning and change initiatives.
  • Attain an effective storyboarding technique for producing organizational stories and videos.
  • Receive easy to use tactics, production strategies, and broad based knowledge of video production equipment to produce quality visual narratives.

Speaker Information

Jason Fararooei is a Strategic Communications Professional with 15 years’ experience creating and delivering leadership/corporate training initiatives, organizational communications and end-to-end multimedia campaigns for clients across academia, Fortune 500 and non-profit sectors. Jason collaborates with senior leaders to improve organizational performance, excellence and effectiveness by creating new ways of thinking. Jason holds an M.A. in Organizational and Strategic Communication from the Knight School of Communication at Queens University, a B.A. in Communication from DeSales University and an A.A.S. in Television Production from Northampton College. Beyond his professional life you’ll find Jason backpacking the Appalachian Trail, motorcycling and shooting street photography.

Kim Weller serves as faculty in the Knight School of Communication at Queens University of Charlotte. With expertise in Organizational and Strategic Communication, Dr. Weller teaches on campus and online courses in topics related to organizational change, branding, and creativity and innovation. As a Learning Consultant, Dr. Weller helps organizations develop creative and engaging in-person and online learning experiences, including effective strategic learning objectives, curriculum, and instructional design. Kim was recently named a Wiley Faculty Fellow in recognition of her innovation in teaching and learning online. Dr. Weller earned a Ph.D. in Communication from the University of South Florida, a M.A. from the University of North Carolina at Chapel Hill and a B.A. from Vanderbilt University.