An ILA Leadership Perspectives Webinar

Addressing Gaps in the Case Method: Women in Cases and the Business School Classroom

Presenters: Matt Quin and Alison M. Konrad

Date: 25 February 2020


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For decades, business and organizational case studies have been an integral part of management education programs worldwide. Unfortunately, the representation of women in cases has not kept pace with the increased participation of women in management education. In this webinar, we’ll discuss recent research that has examined the representation of women in cases. We’ll also explore some of the classroom challenges and outcomes when using cases featuring female protagonists. Finally, we’ll discuss the efforts being made by Ivey Publishing, as one of the largest producers of business cases, to improve the representation of women in cases.

Participants will learn:

  • How course materials such as case studies can present or reinforce problematic assumptions and stereotypes about women in business.
  • How to avoid common pitfalls in both case teaching and case writing that affect how women are presented as leaders.
  • How to contribute, as part of the broader ILA community, to case research and writing.

Who would benefit from attending:

  • Educators, coaches and researchers using cases to teach
  • Business leaders looking to favorably impact gender balance in leadership teams
  • Academics considering writing a case or needing more diverse cases

Speaker Information


Matt Quin is the director of Ivey Publishing, the case publishing and distribution arm of the Ivey School of Business. A proud graduate of the School with an Executive MBA, Matt’s career started in the non-for-profit area as the media and community relations manager for a regional theatre. An excellent growth opportunity in the Faculty of Health Sciences took him to Western University where he designed and built the communications portfolio as the faculty’s communications specialist. After a short stint in the technology industry, he returned to the university environment at King’s University College (at Western University) to design and implement communications strategy and establish their communications department. He has also served in numerous community organizations including the London Chamber of Commerce and most recently for two years as the president of the London chapter of IABC (International Association of Business Communicators).


Alison M. Konrad arrived at Ivey in 2003 as a Professor of Organizational Behavior at the Ivey Business School and holder of the Corus Entertainment Chair in Women in Management. She earned her Ph.D. in Applied Social Psychology at the Claremont Graduate University. She is a Fellow of the Eastern Academy of Management and has been a member of the Women’s Executive Network (WXN) Advisory Board for Canada’s Most Powerful Women Top 100. Alison was Chair of the Academy of Management’s Gender and Diversity in Organizations Division in 1996-97 and President of the Eastern Academy of Management in 1997-98. She was President of the International Society for the Study of Work and Organizational Values in 2002-04. Prior to joining the school, she was Professor of Human Resource Management at the Fox School of Business and Management, Temple University.