The key aim for most scholarly and professional business publishers is to produce new and innovative research or insights that will be essential and stimulating reading for one or more of the following groups: academics; students; professionals; policy-makers; or NGOs. They receive hundreds of book proposals every year, many of which are routinely rejected.
How do you write your book proposal to avoid this fate?
How can your proposal stand out from the crowd and receive priority attention?
In this webinar, John Stuart, a publishing professional with over 25 years of experience in senior acquisition roles (and recently responsible for managing the ILA series Building Leadership Bridges) will share with you the 7 key elements that make a book proposal (on leadership or any other topic) a must-read for a range of publishers. From USPs (unique selling propositions), to your social media platform; a clear idea of your market to compelling titles and blurbs; this webinar will provide you with all the tools that you need to get your book contracted and successfully published.
Learning Outcomes
- Discover the seven key elements that will make your book proposal a must-read for publishers.
- Learn how to create a compelling and well-structured book proposal.
- Gain insight on what to include and what to leave out of your proposal.
- Learn how to identify publishers that may be interested in your work.
Intended Audience
- Anyone working on or considering working on a book project, whether authored or edited.
Speaker Information
John Stuart is a proven publishing professional with almost 25 years of experience in the fields of business, management and the social sciences. As the founder and long-time managing director of Greenleaf Publishing and later as senior commissioning editor for Emerald Group Publishing, he has an unrivalled understanding of what academic publishers – and the market – require from their authors. Based in Barcelona, Spain, John offers a range of advanced editorial development services for scholastic and professional book proposals and manuscripts to ensure that the quality of your ideas is clear to your publisher and to your target audience. He also represents selected authors to secure the best contract offers and terms from a range of publishers. Learn more at JohnStuartEditorial.Com.
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