Power of Purpose IV:
Recruit & Retain With Purpose

2022 Virtual Summit
25 April | 10:00 - 13:00 EST

Join C-Suite leaders and leadership scholars to learn how to put purpose to work in your organization.

The Great Resignation of 2021 made one thing clear—it’s never been more important, or more difficult, to recruit and retain talented, values-driven leaders. Organizations are finding that one factor helps them go from status quo to status growPURPOSE

In this half-day summit, part of its regular Power of Purpose Summit Series, the International Leadership Association tackles the questions executives are asking: How can we attract great people to our org? And what will entice them to stay? The answer? Purpose. 

Guided by the world’s leading scholars on the topic, along with purpose-driven leaders, attendees will walk away with:

  • Clear insights for aligning purpose and strategy.
  • Tips for integrating purpose into your recruitment and onboarding processes.
  • Tools for coaching on purpose, to engage your employees in the work that matters most to them.  
  • New metrics for measuring the impact of purpose on your recruitment and retention strategies.

 Join us on 25 April for this fast-paced, critically relevant summit.

Questions?  Email pop4@theILA.org

Share With Your Colleagues!


Registration Rates

ILA member: $99 USD
Non-member: $199 USD
Become an ILA member during registration to receive ILA member rate

Registration Opening Soon

Registering a Group?
If you would like to pay for a group of registrants, please email pop4@theILA.org with the subject line “Group Registration”. If you have the names of the registrants, please provide the names in the body of the email.


If the person who registered cannot attend and you wish to make a substitution, please email pop4@theILA.org by 11 April 2022. Depending on the complexity of the request, the ILA reserves the right to assess a $30 change fee. 


1. Event fees are non-refundable.

2. In an event of a cancellation, please email pop4@theILA.org.

Keynote Speakers

Pia Heidenmark Cook

Pia Heidenmark Cook (Mrs), Senior Advisor, IKEA/Ingka Group; Former CSO, IKEA/Ingka Group; Board Member, Keynote Speaker, Lecturer and Mentor

Pia was named top 10 female leaders in sustainability by WBCSD in 2018, and top 5 influencers on climate change agenda by the Climate Group, as well as top 100 climate influencers on twitter in 2020.

Pia Heidenmark Cook is a senior advisor to Ingka Group/IKEA, where she held the position as Chief Sustainability Officer (CSO) between 2017-2021. She is also a nonexecutive director in several boards across non-profit and for-profit organizations across several business sectors (e.g., materials innovation, restaurants, hospitality). She is also a frequent keynote speaker on sustainability and business transformation and lecturer at e.g., Cambridge.

IKEA is the world’s leading home furnishing retailer aiming to become a people and planet positive business. In 2019 (for second consecutive year), IKEA’s business grew its business (by 6.5%), while reducing its absolute value-chain carbon footprint (by 4.3%). Pia joined IKEA in 2008 and held several senior sustainability positions at the company, and for the last 8 years she was member of the executive retail management team, the largest business division in Ingka Group. During her time as CSO, Pia led a team of sustainability professionals in the global Ingka Group office, as well as sustainability experts integrated across the retail, shopping Centre and customer fulfilment business across over 30 markets in Europe, Asia Pacific and North America.

She was for several years (ended in 2017) co-chair of REAP, Retailers Environmental Action Programme, together with the EU Commission. Prior to IKEA, Pia worked as Vice President Corporate Social Responsibility at the Rezidor Hotel Group, operator of hotel brands Radisson Blu and Park Inn (300+ hotels in 50+ countries). During this period, Pia chaired the tourism branch of Prince of Wales Business Leader’s Forum, a membership organization for all major international hotel brands.

Pia holds both a Technical Licentiate degree and a M.Sc. in Environmental Management, from the University of Lund, Sweden, and a M.Sc. in International Business Administration and Economics from Uppsala University, Sweden. She has lived in France and Belgium, but today lives in southern Sweden, with Canadian husband and two daughters.

Pia has worked with, lectured and studied CSR/sustainability related topics since 1996, across academia, consultancy and business, mainly across tourism and retail sectors.

To find out more about Pia and her thoughts on leadership, transformation and sustainability:


  • Sustainability Transformation by Strategy Factory, September 2021.
  • All In- The Sustainable Business Podcast by Mark Lee, David Grayson, Chris Coulter, June 2021.
  • Leadership podcast by Essenta Insights, April 2021.
  • Outrage & Optimism podcast by Christiana Figueres etc, February 2021.
  • A Sustainable Future podcast by Jason Mitchell, March 2020.


  • Decade of Action Documentary by Wim Vermeulen and Bart Lombaerts, December 2020.
  • TEDx Countdown October 2020.


  • Leading with a Sustainable Purpose. Report by Cambridge Institute for Sustainable Leadership, together with CSOs of Unilever, Interface, DSM.
Jeannie Diefenderfer

Jeannie Diefenderfer, CEO, Center for Higher Ambition Leadership

Jeannie Diefenderfer is the Chief Executive Officer at the Center for Higher Ambition Leadership (www.higherambition.org), a not-for-profit community of leaders committed to building high-performing organizations that deliver superior economic and social value. As a business leader who turns the challenges of modern corporations into profitable opportunities, with extensive experience as a senior executive in a Fortune 20 environment, she understands how to transform operations to focus on customers for competitive advantage.

During her 28-year career at Verizon Communications, Jeannie held a range of roles including SVP of Global Engineering & Planning, Chief Procurement Officer, and SVP of Enterprise Customer Care. She managed organizations with up to 10,000 staff, operating budgets up to $1 billion and capital programs over $10 billion. She ran and expanded the world’s largest voice and data network to connect six continents and shifted the complexities of customer care into a strategic growth driver. She rallied her teams around a common vision and strategy, shifted routine thinking into continual innovation, and improved important business drivers such as capital productivity and cost efficiency.

Along the way, Jeannie celebrated the human side of business. She cultivated workplace cultures that empowered and engaged employees, developed strong business relationships, and operationalized Verizon’s commitment to diversity. She initiated a consortium of Fortune 100 companies to support procurement from women and minority suppliers and served on Employee Resource Groups including the Minority Multicultural Association of NYNEX, Women’s Association of Verizon Employees, and the Asian Focus Group.

Her board and executive leadership have been recognized from business and industry groups, including NACD Directorship 100 honoree, Directors & Boards Racial & Ethnic Directors to Watch, Outstanding 50 Asian Americans in Business and Asian Women in Business Corporate Leadership Award.

Jeannie is currently an independent director on the board of DigitalBridge Group, Inc. (NYSE: DBRG), Lead Executive Advisor of Ascend Pinnacle, a member of the NACD NJ chapter board, trustee of Olin College of Engineering, and vice chair of Women In America. She previously served on the boards of Windstream Holdings, MRV Communications, Westell Technologies, Ms. Foundation for Women and Tufts University.

Jeannie holds a Bachelor of Science in Chemical Engineering from Tufts University and an MBA from Babson College. Jeannie resides with her family in Chester, New Jersey. A native of South Korea, she immigrated to the US at age 13.

Sudhanshu Palsule

Sudhanshu Palsule, Educator, Duke CE; Senior Associate, Moller Institute, Churchill College, University of Cambridge. Teacher, Indian School of Business, India; CEDEP, France

Sudhanshu Palsule teaches at several business schools around the world. He is an educator at Duke CE and Senior Associate at Moller Institute, Churchill College, University of Cambridge. He also teaches at the Indian School of Business in India and CEDEP in France. He consults to several global organizations, including the United Nations in the areas of leadership, change; and organization development.

Trained as a physicist, Palsule draws upon principles of quantum mechanics and ecology in his work on building effective 21st century organizations and teams that can thrive in non-linear conditions. His notion of “Self-Ware”– the program of thinking, emotions, and beliefs that drives us, remains central to his work on leadership.

Author of several books, his new book, Rehumanizing Leadership: Putting Purpose Back Into Business was released in early 2020.

He has lived and worked in four continents, and considers himself to be a global citizen.


Gail Auerbach, Former CHRO of Masonite

Gail Auerbach is an Executive Fellow for the Center for Higher Ambition Leadership. She has over 35 years of experience in human resources leadership, working for General Electric, Bausch & Lomb, and 2 international corporations. She recently retired as CHRO from Masonite International, a $3 billion revenue global manufacturing company, with 15,000 employees. During her 10 years with Masonite, Gail helped lead through chapter 11 restructuring, managed 24 acquisitions, and achieved a public listing on the NYSE. In addition to building the HR function, she launched a global purpose initiative … We help People Walk Through Walls.

Sponsorship Opportunities

Share Your Experiences & Grow Your Network

The Power of Purpose IV virtual summit has built in time for participants to discuss purpose in their organization or the research they’re conducting on purpose in organizations.

In addition to an in-depth, guided, breakout session, participants can also participate in informal networking and take advantage of the summit’s virtual networking hub to exchange information and set up 1-1 video chats with other attendees.

Producing an ambitious series like the Power of Purpose (POP) requires strong support from the business community. We need committed partners to help shape the initiative’s ideas and outcomes, as well as to help financially support the series. Sponsorship partners of POP will receive promotional benefits based on their level of contribution. These levels are outlined below. Sponsorship will help connect your firm with other purpose-driven companies, opening doors to potential clients and business partners. Finally, becoming a sponsoring partner of POP publicly signals your organization is committed to purpose-driven work. Your support endorses a business perspective that cares for people as well as profit. Sponsorship makes these events, and the related research, possible. It is an act of generous citizenship to the broader business community.

Contact Bridget Chisholm at bchisholm@theILA.org or +1.202.470.4818 x103 to discuss your sponsorship. Bespoke packages are available!

  • Complimentary registrations to the event
  • Logo on marketing materials and website with embedded link to your website
  • Day of event verbal recognition for you and your organization
  • Social media mention(s)
  • Banner advertisements in the ILA Interface newsletter (newsletter sent to entire ILA database of 20,000+ contacts)
  • Two-year ILA organizational membership plus associate memberships for 5 additional members of your team
  • Opportunity to welcome guests from the virtual stage
  • Opportunity to share your message via email to opt-in attendees
  • Recognized as a sponsor of a Business Leadership Spotlight Session at ILA’S 2022 global conference
  • Opportunity to work with the program committee to curate a session for the Washington, D.C. conference
  • Partner logo on ILA website in new partner section
  • Additional customized opportunities for your company available
  • Complimentary registrations to the event
  • Logo on marketing materials and website with embedded link to your website
  • Day of event verbal recognition for you and your organization
  • Social media mention(s)
  • Banner advertisements in the ILA Interface newsletter (newsletter sent to entire ILA database of 20,000+ contacts)
  • One-year ILA organizational membership
  • Complimentary registrations to the event
  • Logo on marketing materials and website with embedded link to your website
  • Day of event verbal recognition for you and your organization
  • Social media mention(s)

Previous Participants and Sponsors

Allen & Overy
Astra Zeneca
Babraham Bioscience
A Blueprint for Better Business
DLA Piper
GSK – GlaxoSmithKline
Herff Jones
Jepson School of Leadership Studies
Lancaster University Management School
Linkage Inc.
Magellan Corporation
Magnetrol International
Natwest Markets
Royal Air Force – Tedder Academy of Leadership
Scandinavian Airlines System
Schoonbee Landgoed
SJ Associates
Taylor Vinters
Tilia Holdings LLC
University of Cambridge
University of the West of England



The International Leadership Association advances leadership knowledge and practice for a better world by creating a trusted space for leadership learning and by providing a trusted source of leadership resources.


The International Leadership Association advances leadership knowledge and practice for a better world by creating a trusted space for leadership learning and by providing a trusted source of leadership resources.


The Center for Values-Driven Leadership helps values-driven leaders develop themselves and others, build flourishing companies, and transform business and society.

Thank You To Our Sponsors

Zero in on the Impact of Leading with Purpose

Purpose-driven organizations have loyal customers, engaged employees, strong community reputations, and better bottom lines. While the research is clear — purpose matters — it can be difficult to lead without metrics and principles to guide the CEOs, CFOs, and other leaders who must put purpose into action. We plan to remedy this gap.

At Power of Purpose IV, top executives and leading management scholars will gather to develop a model for the measurement of purpose’s impact on traditional business metrics including growth, revenue and profit, engagement, customer satisfaction, and client and employee retention. We will explore the role that specific groups can play in enabling organizations to be purpose-driven, including C-suite executives, boards, private equity investors, supply chain leaders, human resources executives, and more.

Learn How to Put Purpose to Work in Your Organization

When your organization participates in POP, your executives will encounter best-in-class ideas for putting purpose to work in your organization and measuring its results including:

  1. recommendations for measuring the impact of purpose within their sector;
  2. engagement principles or “tips” for effectively advancing purpose within their area; and
  3. compelling case studies that illustrate the power of purpose.

Together, these ideas will shape the way leaders in your organization think and work, driving clear business results.