ILA Podcast

What’s Your Leadership Brand?

Phronesis: Practical Wisdom for Leaders

with Catherine Rymsha


Quotes From This Episode
  • “Establishing a leadership brand is similar to that of a corporate brand.”
  • “Once you make that decision, to be a leader you need to think about your life overall.”
  • “A lot of times leaders fail to get feedback on how others perceive their brand.”
  • “A very wise thing for leaders to be aware of is that it’s okay to show vulnerability…it can be a way for leaders to connect in a different way…and can speak volumes for their brand.”

About the Guest

Catherine M. Rymsha, EdD,  is a lecturer at the University of Massachusetts, Lowell, where she teaches courses on leadership. Catherine spent more than ten years in marketing and communication leadership roles ranging from marketing healthcare conferences to writing speeches on payment card security. She now leads learning and development for a software company. Between her academic and professional experience, she has taught courses on leadership, feedback, and career to global leaders across an array of industries.

Host Scott J. Allen

Scott Allen

Scott J. Allen, Ph.D., is the Standard Products—Dr. James S. Reid Chair in Management at John Carroll University. He is an associate professor and teaches courses in leadership, management skills, and executive communication. He is also a communications coach, consultant, author, podcast host, and entrepreneur. For almost two decades, he’s worked with clients to improve their leadership and communication skills. Learn more about Scott here.

About Phronesis

Phronesis: Practical Wisdom for Leaders offers a smart, fast-paced discussion on all things leadership. Scott and his expert guests cover timely, relevant topics and incorporate practical tips designed to help you make a difference in how you lead and live.