ILA Podcast

Certified B Corporations Seek to Improve Our World

Maureen Metcalf Podcast Cover

with Anie Rouleau and Danièle Henkel


As a certified BCorp since 2015, Anie Rouleau has made a pledge to become a natural ambassador and promote the movement across Québec. She believes in 2030, a company that is not transparent, inclusive, socially and environmentally responsible will be outdated. We must redefine the key successes of tomorrow’s businesses and we need to start now. Each of our stakeholders is essential. We need to commit to deliver value to all of them, for the future success of our companies, our communities and our country. She is joined by Danièle Henkel to discuss with Maureen the importance of the BCorp movement.

Guests Anie Rouleau & Danièle Henkel

headshot of Anie Rouleau

Anie Rouleau: Anie Rouleau, a Montrealer born to a business-oriented family, Baléco’s Founding CEO knows how to do business without compromising her values and convictions. That’s why she chose to redefine the notion of clean by creating a line of ecofriendly home and body care products designed for conscious living. Fervent defender of local sourcing, she sits on different committees, including Made in Montreal. Women leadership and ethics being causes close to her heart, she is a mentor for young women in business. She is also part of Quebec entrepreneurship promotion groups. Mother of two, Anie is driven by her desire to protect future generations. By investing in innovation and eco-design within an industry which sets his sight far from sustainable development issues, she seeks with Baléco to define tomorrow’s business as a transparent entity, respectful of its employees, the community and the environment.

headshot of Daniele Henkel

Danièle Henkel: By awarding her the medal of the Knight of the Order of Merit of France in 2017, the Mayor of Paris, the Honorable Anne Hidalgo, in a well-crafted formula and of her own, said of Mrs. Danièle Henkel that she is “l ‘uniqueness in universality’. Danièle Founder and CEO of Danièle Henkel Entreprises , she markets avant-garde and non-invasive technologies for medical aesthetic centers. In addition, as a brand, she develops franchises and offers medico-aesthetic express services and a range of cosmetic products. Just recently, she launched a digital television platform,, entirely dedicated to empowering small and medium-sized businesses and offering visibility to entrepreneurs in the regions. As a speaker, Danièle Henkel lends her voice to many causes around the world: social entrepreneurship, education, succession, social skills, health, human and ethical values in business, just to name a few.

Host Maureen Metcalf

Maureen Metcalf

Maureen Metcalf brings 30 years of experience and success in the fields of leadership, innovation, and technology. A regular contributor to, Metcalf has authored an award-winning book series on leadership and is the Founder & CEO of the Innovative Leadership Institute. She is the host of an Innovating Leadership, a weekly international podcast that hit the airways in July 2015. As an ILA Fellow, Maureen partners with the International Leadership Associate on a series of global leadership podcasts within the show.